Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.
Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression on those looking on. Human beings form initial opinions in a matter of seconds. On the other hand, it takes a lot more time to have a change of heart after a first impression is made. Aesthetically pleasing, professionally designed graphics will cause other persons to form positive opinions about your product, service or brand.
How you are representing your brand online goes beyond your website and onto the pages of your social media accounts. Cover images and profile pictures are valuable real estate when it comes to sharing what you’re all about. Is your brand taking advantage of the free space by sharing the best design you can?
Images account for about 75% of content posted by brands on Facebook. And images generate an 87% engagement rate–more than 10 times more than text-based status updates or links. Adding an image to your tweet can increase retweets by over 35%.
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